Teaching Philosophy
Promote students' human capital and career readiness by equipping them with the competencies needed to address real-world challenges and inspiring them to be positive change agents.
Teaching Strategies: Collaborative Problem-Based Learning (CPBL), Universal Design for Learning (UDL), and Technological Pedagogical and Content knowledge (TPACK)
Course Developed Independently:
Integrated Marketing Communication in Fashion
2019-2022 Beijing Institute of Fashion Technology, Beijing, China
8 weeks 3 classes 72 students each semester
"A comprehensive overview of the integrated marketing communication strategy in the evolving world across all traditional and digital channels, with an emphasis on the fashion industry. Students will explore various types of marketing communication tools, gaining exposure to commonly used techniques and technologies that connect brands and consumers, propelling this rapidly expanding distribution channel. In this project, we collaborated with a Chinese apparel manufacturer on product development. Students were asked to design and develop their own product collections and themes, and then create an integrated marketing communication plan for their collections. This gallery showcases the students' works on a collaborative problem-based, project-based, and experiential learning project with a fashion company in China."
(Below are the students' showcases on product development and IMC strategy
from student Class of 2021)
Course Taught Independently:
Advertising Principles and Application in Fashion
2018-2022 Beijing Institute of Fashion Technology, Beijing, China
8 weeks 3 classess 72 students each semester
"A comprehensive overview of the adversiting strategy in the evolving world across all traditional and digital channels, with an emphasis on the fashion industry. Students will explore various types of adversitising tools, such as social media, magazines, video, and photos, gaining exposure to commonly used techniques and technologies that connect brands and consumers. This gallery showcases the students' works on a collaborative problem and project-based learning project with a fashion brand in China. Students were asked to design and develop an comprehensive advertising and communication plans for the collaborated fashion brand."
(Below are the students' showcases on fashion advertising and marketing
from student Class of 2021.
The work includes the content of brand analysis, market analysis, consumer analysis, consumer persona, brand positioning map, communication strategies, and planning.)
Taught Course Lists
Prior to University of Missouri (MU)
Assistant Teaching Professor
Course Taught Independently (Instructor as Record)
Apparel Supply Chain Management, Undergraduate Level, 2021 – 2022
Average enrollment = 30
The Aesthetics of Fashion, Undergraduate Level, 2018 – 2022
Average enrollment = 72
Fashion Consumer Behavior, Undergraduate Level, 2018 – 2022
Average enrollment = 50
Textile and Apparel Marketing, Undergraduate Level, 2018 – 2022
Average enrollment = 90
Introduction to Apparel, Undergraduate Level, 2018 – 2022
Average enrollment = 120
Advertising Principles and Application in Fashion, Undergraduate Level, 2018 – 2022
Average enrollment = 72
Internship on Fashion Recognition Project, Undergraduate Level, 2019
Average enrollment = 25
Customer Relationship Management in Luxury, Undergraduate Level, 2019
Average enrollment = 30
At University of Missouri (MU)
Course Taught Independently:
As Graduate Instructor
TAM 4300 Brand Management, 3 credits, Fall 2024
Average enrollment = 55
Guest Lecture Teaching:
As Guest Lecturer
TAM 2400 - Global Consumer, 3 credits, Fall, 2023 – 1 class.
TAM 4400 - Data Analytics, 3 credits, Spring, 2024 – 6 classes.
Course Teaching Assistant
As Graduate Teaching Assistant
TAM 7000 - Digital Marketing for Fashion, 3 credits, Fall 2022
TAM 3700 - Omnichannel Retailing, 3 credits, Fall 2022
TAM 4000 - Digital Marketing for Fashion, 3 credits, Spring 2023
TAM 4600/7600 - Digital Merchandising, 3 credits, Spring 2023, 2024
TAM 1200 - Basic Concept of Fashion Design, 3 credits, Fall, 2023
TAM 3480 - Technical Design, 3 credits, Fall, 2023
TAM 4300/7300 - Brand Management, 3 credits, Fall, 2023
TAM 4400/7400 - Data Analytics. 3 credits, Spring 2024
Teaching Award
Prior to University of Missouri
Excellent Teaching and Contribution to Innovation and Entrepreneurship, Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2020.
Best Undergraduate Paper Advising Award, Beijing Institute of Fashion Technology (BIFT), Beijing, China, 2020.
Best Evaluation of Undergraduate Instructor, Beijing Institute of Fashion Technology (BIFT). Beijing, China, 2019. (Peer evaluated and student evaluated)
No Collections Here
Sort your projects into collections. Click on "Manage Collections" to get started